Laffy Taffy NFT Launch

For 2022, Laffy Taffy was looking to create a campaign that leaned into culture and drove consideration for the brand. Enter: Laffy Taffy NFTs! An idea that stemmed from the desire to give fans the once-in-a-lifetime chance to own a piece of Laffy Taffy history. So, we retired some of their oldest, rarest, and fan-favorite OG jokes and turned them into Limited Edition NFTs.

I worked with a creative team to deliver: