Launch of SweeTARTS New Gummies Fruity Splitz
Preceding the launch of the New SweeTARTS Gummies Fruity Splitz, the brand was looking for social content that broke through and garnered excitement for this new innovative product launch. I worked with the creative team to ideate and concept two Reels assets that:
Matched brand vibe + tone
Drove appetite appeal
Highlighted key product differentiators