Launch of SweeTARTS New Gummies Fruity Splitz

Preceding the launch of the New SweeTARTS Gummies Fruity Splitz, the brand was looking for social content that broke through and garnered excitement for this new innovative product launch. I worked with the creative team to ideate and concept two Reels assets that:

  • Matched brand vibe + tone

  • Drove appetite appeal

  • Highlighted key product differentiators

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