In an attempt to make the inaccessible accessible for their Beauty Squad members, e.l.f cosmetics was looking to test out their first entertainment giveaway. They decided to give the ultimate Mean Girls experience to select loyalty members. One lucky winner and their chosen guest were given tickets to the NYC musical premier, an MUA glam sesh beforehand, and the chance to walk the pink carpet. so fetch!

e.l.f. was looking for a way to drive awareness of the sweepstakes, entries, and Beauty Squad signups in an exciting way.

I worked with a team to ideate and deliver:

• 2x Social assets for TikTok and Instagram + script copy

• 1x Header landing page

• 1x Banner for .com and app

• 1x Email copy

• 1x Push notification copy